
Conversion Rate
A 3% lead-to-close conversion rate sounds terrible until you realise the UAE median for portal leads is closer to 0.8%.
Research & analysis
Analysis, area guides, and market updates from the UAE-Prop team.

A 3% lead-to-close conversion rate sounds terrible until you realise the UAE median for portal leads is closer to 0.8%.

“Construction progress 40%” on a developer update does not mean 40% of the building exists yet.

A construction-linked payment plan is the closest thing Dubai off-plan offers to risk alignment between developer and buyer, and it is slowly being repl…

Every off-plan brochure in Dubai lists a completion date.

Common area is the part of the building you don’t own, don’t control, but absolutely pay for through service charge.


Closing in Dubai is not a moment, it is a sequence, and understanding the sequence is the difference between a clean transfer and a five-week nightmare.

Cash flow on a Dubai buy-to-let is almost always smaller than the agent’s model suggests, and the gap is almost always the service charge.

Capital appreciation is paper money until you sell.

The fastest way to lose money in Dubai property is to buy on the cap rate you saw in the listing.