The Dubai property seller who prices their unit based on what they paid for it is the seller whose listing sits on the portal for 14 months. Nobody cares what you paid. The market cares what comparable DLD transactions show.
A seller is the registered owner of a property offering it on the market. Dubai sellers fall into identifiable groups: investors realising gains or cutting losses, end-users relocating, off-plan assigners trying to exit before handover, inherited owners, and distressed sellers working against mortgage or visa timelines. Each group has different leverage. A motivated seller moves on price. An unmotivated one will wait out any reasonable offer.
I represented a seller in 2024 on a Business Bay one-bedroom. His anchor price was “what I paid plus 20%” — AED 1.68M. DLD comps for the same building in the prior 60 days averaged AED 1.51M. The listing sat for three months. When we finally repriced to market at AED 1.54M, we closed in 17 days.
Price your unit against DLD comps for the same building, not against your own cost basis, your neighbour’s listing, or your emotional anchor.
Related: Buyer, Form A, Secondary Market, Closing.
From first call to keys in hand
Most buyers underestimate how many decisions sit between a shortlist and a signed title deed. We handle MoU, SPA, NOC, escrow coordination, and handover inspection as a single workflow. Start with a call or see what’s on the market.
