A block deal is the moment a developer stops pretending every buyer is equal and starts negotiating like a commercial counterparty.
A block deal is a bulk purchase of multiple units in a single transaction by a single buyer or buying entity, usually at a negotiated discount to unit-by-unit pricing. Real ticket sizes in Dubai start around AED 15-20M and run into hundreds of millions for family offices and institutional buyers. Typical discounts land between 4% and 10% off published pricing, plus enhanced incentive stacks: full DLD fee absorption, longer payment plans, first-pick allocation, and sometimes buyback clauses.
I worked on a 22-unit block deal with a GCC family office in 2024, total ticket AED 58M on a Dubai Marina project. Final negotiated discount was 6.2% off headline. More valuable, though, was the allocation: we picked the 22 best-view, best-floor units before the public launch opened.
The real leverage in a block deal is not price, it is allocation. Developers will trade premium units for committed capital. If you are deploying AED 15M+ on a single project, structure it as a block deal from day one. You will land better units than a discount negotiation alone would deliver.
Related: Investor Offer, Bulk, Developer Incentive, Early Access.
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