
PROCESS · MAY 01 · 3 MIN
Launch
“The launch” in Dubai is a marketing event wrapped around a transactional window, and the window is what actually matters.

PROCESS · MAY 01 · 3 MIN
Launch
“The launch” in Dubai is a marketing event wrapped around a transactional window, and the window is what actually matters.

PROCESS · MAY 01 · 3 MIN
Launch Price
Launch price is not a price.

PROCESS · MAY 01 · 3 MIN
Launch Phase
The launch phase of a Dubai off-plan project is the cheapest moment to buy and the most expensive moment to buy badly.

PROCESS · MAY 01 · 3 MIN
Landlord
The Dubai landlord who reads the tenancy law once a year is the landlord who wins rent cases.

PROCESS · MAY 01 · 3 MIN
KYC
KYC is the quiet cousin of AML, and it is the form most buyers fill in once, never think about again, and then struggle to update when their life situat…

PROCESS · APR 30 · 3 MIN
IRR (Internal Rate of Return)
IRR is the metric that actually tells you whether a Dubai off-plan deal beat a bond.

PROCESS · APR 30 · 1 MIN
Investor
“Investor” is the most over-applied label in Dubai real estate.

PROCESS · APR 30 · 3 MIN
Investor Offer
An “investor offer” in Dubai is a real thing for buyers committing AED 20M+, and a marketing phrase for everyone below that.

PROCESS · APR 30 · 3 MIN
Inventory
The inventory number a developer or an area portal shows you is almost always the wrong one.

PROCESS · APR 30 · 3 MIN
Interim Registration
Interim registration is what stops your off-plan unit from being sold three times by an overeager developer before your tower is finished.

PROCESS · APR 30 · 4 MIN
Interest Rate
The interest rate a UAE bank quotes on day one is rarely the rate you end up paying across the life of the loan.

PROCESS · APR 30 · 3 MIN
Holding Cost
Every year you sit on a Dubai unit costs you real money.

PROCESS · APR 30 · 3 MIN
Handover
Handover day is the single highest-value day of any off-plan transaction, and the day most buyers arrive least prepared for.

PROCESS · APR 30 · 3 MIN
Handover Date
The handover date is not a date.

PROCESS · APR 30 · 3 MIN
Handover Condition
Handover condition is buried on page 14 of the SPA and it determines whether you spend the next three months living in the unit or spending AED 80k to m…

PROCESS · APR 30 · 3 MIN
Guaranteed Return
The words “guaranteed return” in a Dubai developer brochure should trigger a background check, not a purchase decision.

PROCESS · APR 30 · 3 MIN
Gross Yield
Gross yield is the number in the listing.

PROCESS · APR 30 · 3 MIN
Golden Visa
Half the Golden Visa enquiries I receive are from buyers who already qualify and don’t know it, and the other half are from buyers chasing a AED 2M thre…

PROCESS · APR 30 · 3 MIN
GFA (Gross Floor Area)
GFA is the number developers quote, buyers compare, and practically nobody actually lives in.

PROCESS · APR 30 · 3 MIN
Furnishing Package
A developer furnishing package is rarely the bargain the brochure suggests, but it is almost always the right choice for the short-let investor.

PROCESS · APR 30 · 3 MIN
Furnished
The word “furnished” in a Dubai listing can mean anything from a full hotel-grade fit-out to a bed frame, a dining table, and two white chairs from a wa…

PROCESS · APR 30 · 3 MIN
Freehold
“Freehold” is the single word that changed Dubai property for foreign buyers in 2002, and most buyers still do not understand where the line sits.

PROCESS · APR 30 · 3 MIN
Form F
Form F is the one document in a Dubai resale transaction that everyone references and almost nobody reads in full before signing.

PROCESS · APR 29 · 3 MIN
Follow-up
Eighty percent of Dubai property deals close on the fourth to seventh contact.