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Floor Plan
A floor plan in a Dubai off-plan brochure is both the most important document in the pack and the one most buyers look at for nine seconds before signing.
From Our Desk
PROCESS · APR 29 · 3 MIN
Fixed Rate
A “fixed rate” mortgage in the UAE is usually fixed for one to five years and variable for the twenty that follow.
PROCESS · APR 29 · 3 MIN
Financing Cost
Financing cost is the silent tax on a leveraged Dubai investment.
PROCESS · APR 29 · 3 MIN
Exit Strategy
If you don’t have an exit strategy before you sign the booking form, you don’t have a strategy — you have an emotional purchase you’ll defend for three…
PROCESS · APR 29 · 3 MIN
Exclusive Inventory
Exclusive inventory is what separates a brokerage that sells property from one that gets first phone call from a developer running a launch.
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Escrow
Law No.
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Escrow Account
The project escrow account is the single reason Dubai off-plan is still a buyable asset class fifteen years after the 2008 shock.
PROCESS · APR 29 · 3 MIN
Equity
Equity is the one number on your Dubai property that moves on two engines at once — the mortgage paying down and the market moving around.
PROCESS · APR 29 · 3 MIN
EOI
An Expression of Interest with a cheque attached is the only kind the developer takes seriously.
PROCESS · APR 29 · 3 MIN
Entry Price
Your entry price is not the sticker.
PROCESS · APR 29 · 3 MIN
End User
The end-user buyer is the most important client in the Dubai market to get right, because mistakes you make on an investment unit are financial, and mis…
PROCESS · APR 29 · 3 MIN
Ejari
Skip your Ejari and you own a property that cannot legally be rented, cannot be used to renew a tenant’s visa, and cannot be defended in a RERA rent dis…
PROCESS · APR 29 · 3 MIN
Early Access
Early access is not a favour the developer is doing for your agent.
PROCESS · APR 29 · 3 MIN
Duplex
Duplex apartments in Dubai solve the “I want villa space in a tower” brief and create a second problem: stairs, which every family tenant notices on the…
PROCESS · APR 29 · 3 MIN
Down Payment
The Dubai down payment rule everyone quotes is 20%.
PROCESS · APR 29 · 3 MIN
DLD
Every property decision you make in Dubai eventually passes through one building on Baniyas Road, and understanding what it does is worth more than any…
PROCESS · APR 29 · 3 MIN
DLD Fee
The DLD fee is the line item that clients argue about more than any other, and nine times out of ten they are arguing with the wrong person.
PROCESS · APR 28 · 3 MIN
Developer Incentive
If you only look at the headline price of a Dubai launch, you will lose to buyers who know how to read the incentive stack.
PROCESS · APR 28 · 3 MIN
Detached
Detached villas are the most expensive per-sqft residential product in Dubai, and the one least affected by broader market cycles.
PROCESS · APR 28 · 3 MIN
Depreciation
Dubai real estate talks about appreciation constantly and barely acknowledges depreciation, even though physical depreciation is a certainty and market…
PROCESS · APR 28 · 3 MIN
Cross-sell
Every Dubai property client who just closed a deal is the strongest lead in your entire book for the next 60 days, and most agents spend that window on…
PROCESS · APR 28 · 3 MIN
Corner Unit
Corner units trade at a 5-12% premium per sqft across most Dubai clusters, and the premium is usually worth paying when you can actually see the corner…
PROCESS · APR 28 · 3 MIN
Conveyancing
In Dubai, conveyancing is the stage where a deal either closes cleanly or reveals everything the agent missed during viewings.
PROCESS · APR 28 · 3 MIN
Conversion Rate
A 3% lead-to-close conversion rate sounds terrible until you realise the UAE median for portal leads is closer to 0.8%.