Alshamsi family-backed Dubai developer — 5 Rove-branded hospitality residences across Downtown, Marina and Business Bay.
Brief us on IRTH Group →IRTH Group is a Dubai-based real estate investment and development platform rooted in the heritage of the Alshamsi family, a respected local family-owned conglomerate. The company draws on a lineage of over a century and has positioned itself within the premium segment of the UAE property market.
All five tracked IRTH projects are in Dubai, spanning three communities — Business Bay, Downtown Dubai and Dubai Marina. The earliest handover is Rove Home Downtown Dubai (2026), followed by Rove Home Dubai Marina and Rove Home Marasi Drive (both 2027). Haus of Tenet in Business Bay — listed as a new launch — targets 2028, and HQ by Rove in Business Bay targets 2029.
A notable characteristic of IRTH's portfolio is its focus on co-branded hospitality residences under the Rove Hotels concept. Rove is a Dubai-origin lifestyle hotel brand, and the IRTH-Rove partnership brings a managed hospitality layer to residential properties. This can be relevant for buyers seeking short-term rental potential, though buyers should carefully review management agreements and service charge structures.
IRTH's concentration in Business Bay, Downtown and the Marina reflects a deliberate focus on established, high-demand locations. Our team recommends buyers review the specific management agreement terms for each Rove-branded project, confirm DLD Oqood registration and assess whether the hospitality co-brand aligns with their investment or lifestyle objectives.
ACTIVE OFF-PLAN · 5 PROJECTS
BUSINESS BAY · DUBAI
IRTH Group
HQ BY ROVE
Handover · 1Q 2029
From AED 6.86MFrom $1.87MFrom €1.63M
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BUSINESS BAY · DUBAI
IRTH Group
HAUS OF TENET
Handover · 2Q 2028
From AED 4.00MFrom $1.09MFrom €952K
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DOWNTOWN DUBAI · DUBAI
IRTH Group
ROVE HOME DOWNTOWN DUBAI
Handover · 2Q 2026
From AED 1.45MFrom $395KFrom €345K
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DUBAI MARINA · DUBAI
IRTH Group
ROVE HOME DUBAI MARINA
Handover · 4Q 2027
From AED 4.47MFrom $1.22MFrom €1.06M
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BUSINESS BAY · DUBAI
IRTH Group
ROVE HOME MARASI DRIVE
Handover · 2Q 2027
From AED 1.15MFrom $313KFrom €274K
View →WRITTEN BY OUR DESK
Market notes, from our desk
PROCESS · SEPTEMBER 14 · 6 MIN
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UNCATEGORIZED · AUG 26 · 7 MIN
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UNCATEGORIZED · AUG 25 · 7 MIN
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UNCATEGORIZED · AUG 25 · 7 MIN
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UNCATEGORIZED · AUG 24 · 7 MIN
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FAQ · about IRTH Group
We track the IRTH Group launch calendar, see early floor plans before public release, and know which allocations to chase. Tell us bedrooms + budget — we'll come back with what fits.
Brief us on IRTH Group →
